A girl with a surprised expression in front of a building with the T-Mobile logo.
CONSUMER AFFAIRS

Unexpected twist at T-Mobile: many Americans breathe a sigh of relief after this announcement

T-Mobile takes a measure that reassures many of its customers, who had expressed their discomfort over what happened

After months of uncertainty, finally some good news for millions of T-Mobile customers. The company has sent a clear and reassuring message: there will be no more changes to their rate prices for the rest of the year. This decision comes after a challenging period for the operator and its users, marked by increases in plans and a significant loss of customers.

During the past year, many customers of the operator went through a difficult period. The company began to raise the prices of its older plans and also adjusted its most recent packages. Additionally, it removed the inclusion of taxes and fees in the final price.

These increases caused discontent and led thousands of users to switch to other operators. Despite this context, the second quarter of 2025 has marked a turning point. T-Mobile's chief financial officer, Peter Osvaldik, confirmed during the earnings presentation that the changes to the rates have now ended.

Storefront of a T-Mobile shop with large pink advertising panels on the windows and two people walking on the sidewalk.
The operator reports that there will not be any more changes in the rates this year | Grok

In other words, no further price increases are expected for the rest of the year. This provides significant relief for customers, many of whom feared new adjustments to their bills.

T-Mobile has suffered a significant loss of customers

Osvaldik also explained that the loss of customers in the second quarter was a direct consequence of the changes made. He anticipates that this trend will reverse in the coming months. The churn rate, although still high compared to the previous year, should begin to decrease in the third quarter.

In his own words, "we've already overcome the most challenging stage." This suggests that T-Mobile is now entering a more stable phase.

Meanwhile, the company assures that it is attracting new users thanks to the strength of its offering. In the second quarter, T-Mobile added 830,000 new postpaid customers, a figure that shows the market's positive response. In addition, revenue grew by almost 7%, which indicates that, despite the difficulties, the company keeps a good pace.

Two people walking on the sidewalk in front of a T-Mobile store on a sunny day.
T-Mobile has good news for its customers | X

The importance of T-Mobile's premium plans

An increase in demand for premium plans is also highlighted. According to CEO Mike Sievert, 60% of new users choose high-end plans. They are driven in part by exclusive services such as T-Satellite, which allows users to send text messages via satellite thanks to an agreement with Starlink.

Even many long-time customers have chosen to upgrade and switch to more comprehensive plans. Like the "Experience Beyond" plans, which have already surpassed last year's plans in popularity.

Despite some criticism circulating on social media, both T-Mobile and its customer base appear to be in a strong position. The company's commitment not to raise prices for the remainder of the year is a sign of stability that many appreciate.

➡️ Consumer Affairs

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