Lamine Yamal gets fired up, his rude gesture toward fans says it all: 'His signature...'

Soccer is a global phenomenon that, over the years, has been gaining more and more media coverage. In this regard, within the footballing community, people have criticized countless times the mixing of the sport with other worlds that are much less accepted in the social discourse. For example, with politics.

However, besides politics, soccer is increasingly embracing, and quite naturally, the world of business. The amount of money it moves is staggering, and brands are starting to take advantage of it. Obviously, companies are experts at this and they know very well where they should invest to come out ahead.

Soccer has a new global phenomenon, a new idol everywhere in the world: Lamine Yamal. The young Barça striker draws crowds and also has the ability to move a lot of money. Not only do business players benefit from this, but he himself can profit from this new footballing idiosyncrasy.

In this context, this week we learned some news, thanks to Mundo Deportivo, that hasn't especially pleased Barça fans. It has come out that, from now on, Lamine Yamal will stop signing autographs. Not out of rudeness or condescension, but for purely financial reasons.

The point is that he has received a multi-million euro offer from a company that sells autographs of celebrities. This is a trend that is already working in the United States with NBA players and now they want to replicate it in soccer in the Old Continent. Lamine Yamal is the first lucky one.

Paying for Lamine Yamal's signature

Although there is still no final agreement, his advertising agents have already recommended that he start getting used to the idea. Because everyone's intention is for this to go ahead. Even Barça, which also has some similar deals with signatures from some of their footballers, has accepted it without any protest.

Lamine Yamal is already the face of some of the most powerful brands in the global market, such as Adidas, Beats, Powerade, Oppo, Konami, or Nesquik. All this, at just 18 years old.

For fans, this is certainly bad news, since they'll only be able to get his signature by paying. With this, soccer is moving further and further away from being that sport of the people and is becoming just another business. We have no choice but to accept it. In fact, just a few months ago, people also criticized the decision made by some clubs not to allow their footballers to give away or exchange jerseys so they could be auctioned.

The footballers, including Lamine Yamal, have accepted and agreed to be part of this new circus. But, as we say in Catalunya, la pela és la pela. Probably all of us would act the same way in the same situation.