Trader Joe's Makes a Last-Minute Decision About Their Chocolate and You Won't Like It

Trader Joe's customers in the United States have noticed an increase in the price of various chocolate products in recent weeks. The chain, known for its competitive prices, has adjusted the costs of some of its most popular sweets. According to a report by Tasting Table, the peanut butter cups rose from $4.99 to $5.99. Meanwhile, other products, like chocolate-covered cherries and dark chocolate with almonds, have also seen increases of between $0.30 and $1.

These increases have not gone unnoticed. An unofficial Trader Joe's price tracker and posts on Reddit have documented the changes. Customers have expressed their surprise to see that chocolate, a product that used to be affordable, has become notably more expensive.

Trader Joe's and a Global Problem in the United States

The rise in Trader Joe's prices is linked to the global cocoa crisis, whose production has faced serious problems. According to Tasting Table, in 2024, crops in West Africa, responsible for 80% of global production, suffered outbreaks of diseases like black pod and swollen shoot. These conditions not only destroyed crops but also forced the uprooting and replanting of trees, reducing the global supply.

In addition to diseases in plantations, adverse weather conditions and the effects of climate change have worsened the crisis. As a result, the price of cocoa has increased by 143%, reaching $10,000 per metric ton. This increase has led to a rise in chocolate production costs worldwide.

Additional Factors in the Price Increase

Although the rise in cocoa prices is the main factor, it is not the only one influencing this trend. According to Tasting Table, chocolate has inelastic demand, meaning that even if the price rises, people continue to buy it. This allows retailers to adjust costs without losing many sales.

Valentine's Day and Easter festivities also play a significant role in the price increase. The high demand for chocolate products during these times facilitates the increases without consumers stopping their purchases.

Tariffs have not directly affected most cocoa producers. Despite this, uncertainty about possible trade restrictions creates instability in the market. This also contributes to the rising cost of chocolate products.

Trader Joe's Is Not the Only One

The recent increases at Trader Joe's might be just the beginning. Tasting Table warns that other stores and brands might follow this trend in the coming months. The crisis in cocoa production and the growing demand for chocolate during key times could keep prices high for longer.

Consumers should be prepared for more increases in chocolate prices. Meanwhile, many will continue to look for alternatives to save on their purchases or adjust their consumption habits in response to these market changes.