A man in a yellow sweater looks surprised while looking at his phone in front of a T-Mobile store.
CONSUMER AFFAIRS

Proven: T-Mobile drives half of America crazy with a decision nobody likes

The operator faces constant criticism from both customers and employees themselves

At a time when technology should make life easier, many T-Mobile customers are experiencing quite the opposite. What was promised to be a modern and efficient solution has become a constant source of frustration. The company has made a strong bet on its T-Life app, but its performance leaves much to be desired.

This has led thousands of people to seriously consider switching providers. Over the past few months, it has strongly pushed its users, and even its own employees, to handle all procedures through the T-Life app.

From simple tasks like adding a new line to more complex procedures like changing devices, now everything must go through this digital platform. The problem is that the app doesn't work well. This has sparked a genuine wave of discontent.

Technology store with purple lighting and digital screens on the walls.
The company makes a somewhat unpopular decision | T-Mobile

T-Mobile has an app that doesn't help

Customers and employees agree that the app is slow, confusing, and not intuitive. Many users go to physical stores seeking personal help. But they find that the employees themselves are required to redirect them to the app.

This creates constant tension. People expect to receive direct assistance and instead are faced with the demand to do everything themselves, from their own mobile phones.

Several T-Mobile employees have shared their frustration on social media. Some have even admitted that, at times, they've had to use the customer's phone to complete procedures through the app. All while the user watches uncomfortably.

This is a situation that happens more often than it should and exposes the limitations of the current system.

Two people walking on the sidewalk in front of a T-Mobile store on a sunny day.
Customers are facing a serious problem with T-Mobile | X

A strategy that seems intentional

According to recent accounts from T-Mobile employees, everything suggests that this forced transition to the app is part of a strategic plan. Apparently, the company is looking to gradually close its physical stores and turn some into what they call Experience Stores. The goal would be for the customer to handle everything on their own, using only the app.

This idea hasn't been well received. Many see this decision as a clear abandonment of the original "un-carrier" philosophy, which promised a more human, approachable, and transparent service. Instead, now everything seems to revolve around automation, even though it's not working as it should.

With this scenario, T-Mobile risks losing the trust of thousands of customers. Social media are already full of negative comments about the T-Life app and the new customer service policy. Some users have announced that they've already switched to Verizon, AT&T, or other providers, while others say they're about to do so.

➡️ Consumer Affairs

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