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CONSUMER AFFAIRS

AT&T's masterstroke: millions of Americans never thought they'd see this

The latest innovation from the operator promises to completely revolutionize the sector, and many users will want to use it

Sometimes, a simple idea can turn into a revolution. That's exactly what's happening with the latest announcement from AT&T. In fact, it has surprised millions of users in the United States.

The company has taken a step forward to improve its customers' daily communication. In addition, it aims to put an end, once and for all, to one of the biggest headaches of the modern world. We're referring to spam and fraudulent calls.

AT&T's project

Instead of just blocking numbers, AT&T has decided to go further with an innovative system based on artificial intelligence. It's a digital receptionist. It's a kind of virtual assistant that answers all those suspicious calls that interrupt you when you least expect it.

A man in a suit smiles while looking at his mobile phone with the AT&T logo in a red circle next to it.
You can now say goodbye to fraudulent or spam calls on your mobile phone | Getty Images Signature, AT&T

The best part is that it does this in real time, with natural and efficient responses. This new system is designed to intelligently filter incoming calls. When someone calls you, AT&T's receptionist asks who they are and why they're calling.

If the call is legitimate and important, the system connects you automatically. But if it's an annoying or suspicious call, the AI can handle it on its own or simply reject it. This saves you time and frustration.

All of this works thanks to advanced language models, similar to those used by the most well-known assistants on the market. The AI understands what the caller says, generates an appropriate response, and transforms it into voice to keep the conversation flowing smoothly. For the user, the experience is as natural as having a personal secretary in your pocket.

AT&T already had systems like ActiveArmor, which automatically block spam calls. But this new proposal goes a step further, since it doesn't just block numbers. The digital receptionist interacts with the caller, which allows it to better discern whether it's a useful communication or simply a scam.

Storefront of a telecommunications shop with a blue logo and white letters, which is AT&T, on a dark background.
The operator shows that they are very serious about this proposal | ChatGPT

This significantly improves the customer experience and strengthens call security. In addition, this system doesn't depend on the type of phone you have. Unlike other similar features offered by companies like Apple or Google, this AT&T tool operates at the network level.

AT&T intends to expand it to more people

For now, the feature is being tested with a limited number of users, but AT&T plans to expand it to more customers throughout the year. The reception has been very positive, especially among those who are tired of receiving unwanted or potentially dangerous calls.

In a world where privacy and peace of mind are increasingly important, this move by AT&T has been very well received. The company isn't just offering a practical and effective solution. They're also showing how AI can be used to improve specific aspects of everyday life.

➡️ Consumer Affairs

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