A surprised woman in front of a Lidl store.
CONSUMER AFFAIRS

No One Expected This Huge Mistake from Lidl to Start Monday: 'It Had to Happen'

Lidl surprises with an offer that hasn't left anyone indifferent due to the discount explained in the ad

Lidl has just launched a television commercial promoting its High Protein products with a special offer. The chain has designed a campaign aimed at attracting consumers interested in this type of product, but a small error has caused confusion among viewers. The message conveyed was not as clear as expected, which has caused comments and questions among users.

The Error in the Ad: Confusion in the 3x2 Offer

In the ad, Lidl promoted the 3x2 offer, meaning getting three products while paying for only two. However, in the audio of the ad, it was said that if you went to Lidl you could pay for three products and get two. This difference in communication led many to think that the offer was less beneficial than it actually is.

These types of errors are not common in large chains like Lidl, which are usually very careful with their advertising campaigns. However, this small slip has had a big impact as it quickly captured the attention of consumers. The campaign, which originally aimed to offer a clear and simple advantage, ended up generating misunderstandings.

Entrance of a Lidl supermarket
Lidl has surprised with the message it has conveyed in its advertisement | Lidl

To solve these types of misunderstandings, it is important for companies to thoroughly review their ads before launching them. A small error in communication can cause much more commotion than imagined. In this case, Lidl's error could have been avoided with a better review of the message.

The Viralization of the Error on X: Users' Reaction

The incident did not go unnoticed by social media users, who quickly began to share the error. It was through X that the user @casasola_89 posted the message pointing out the problem in the ad. His post quickly went viral, receiving hundreds of reactions from other users who also noticed the confusion in the offer.

Through this platform, @casasola_89's comment quickly multiplied, causing more people to share the same confusion. Social media have become a space where brands must be especially careful with the details of their campaigns. In this case, Lidl's error was quickly identified and discussed in a public setting.

The viralization of the error shows how a small slip can generate a large echo on social media. This also highlights the importance of transparency and clarity in the advertising campaigns of major brands. Users did not hesitate to point out the mistake, which led Lidl to respond quickly through its official channels.

The fact that the error was so commented on demonstrates the power of social media today. On them, any inconvenience is amplified instantly. Although Lidl has explained the situation, the viralization of the error is a reminder of the speed with which brands must act to maintain their customers' trust.

Prices and offers updated on 02/17/2025. They may be subject to modifications or cancellations, and E-Notícies is not responsible for possible changes

➡️ Consumer Affairs

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