E-Noticies, @FCBarcelona Breaking news! Joan Laporta has done it again, Nike applauds Barça's big news
Barça has already made it official, the image is spreading like wildfire on social media: at Nike, they're rubbing their hands together
Joan Laporta once again shows why he's one of the most influential presidents in FC Barcelona's history. Since his return to the position in 2021, the Catalan leader hasn't stopped working to restore the club's sporting greatness. In a very challenging financial context, he has managed to reinvent the management model and keep competitiveness.
His decisions haven't always been popular, but they've been effective, such as the famous "levers," which allowed the club to breathe when it seemed on the verge of collapse. Even moves as painful as Messi's departure were part of a larger strategy to ensure the entity's long-term viability. Now, several years after those sacrifices, Joan Laporta is beginning to reap the rewards of his management.
Joan Laporta and Nike: A great partnership
The clearest example can be found in the new agreement reached with Nike, which marks a turning point for Barça. The American multinational will contribute €1.7 billion ($1.7 billion) over the next 14 years, making it one of the most lucrative contracts in world soccer.
This deal guarantees Barça stable income and an unprecedented global projection. Thanks to Joan Laporta, in Camp Nou environment, it is believed that this agreement will allow them to compete on equal terms with giants like Madrid, City, or Bayern.
Spotify, another great success for Joan Laporta
Joan Laporta's economic success doesn't stop there. Another of his great successes has been the partnership with Spotify, a collaboration that has gone far beyond what was desired. The Swedish company has helped modernize the Barça brand, bringing it closer to young audiences and international music culture.
In fact, in recent years we've seen how world-class artists have left their mark on FC Barcelona's jersey. Travis Scott, Coldplay, Karol G, The Rolling Stones, Rosalía, and Drake have all been part of this innovative marketing strategy. Each collaboration has resulted in resounding sales success and a global media avalanche.
Now, looking ahead to the Clásico on October 26, FC Barcelona has confirmed the identity of the new star: Ed Sheeran. The British singer, one of the most recognized voices on the planet, will be the next artist to have his logo on the Barça jersey. This decision has been enthusiastically received by both fans and Nike itself.
Nike and Joan Laporta celebrate the Ed Sheeran news
Nike headquarters are already applauding the news, aware of the impact Ed Sheeran's logo will have in the Clásico and the benefits it can generate. Meanwhile, Joan Laporta knows that Barça not only strengthens its brand but also confirms the solidity of its new model. Thanks to his vision, the Catalan club is once again at the top both in sports and economically.
It's clear that Joan Laporta has done it again. With agreements like those with Nike and Spotify, Barça is consolidating itself as a modern, innovative club that's attractive to new generations. As if that weren't enough, they're doing it while keeping alive the essence that has made them great: being more than a club.
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