A person excited in front of a Walmart store.
CONSUMER AFFAIRS

Walmart manages to overshadow Costco with this sweet treat that's set to become a hit in the United States.

Walmart surprises its customers with a launch that promises to become a real trend in the United States

The world of cereals always holds surprises. Every year, new versions appear that turn a classic breakfast into a fun experience. There are no limits: you can mix flavors, eat them straight from the box, or even add them to homemade recipes.

This time, Walmart has managed to draw attention with an unexpected proposal. It's the Great Value Red Velvet Cereal, a limited edition that's already on their shelves for $2.98. With a 16 oz. (454 g) package, this launch promises to win over dessert lovers with its flavor inspired by red velvet cake.

Great Value Red Velvet Cake limited edition cereal box in front of a blurred Walmart store
Each box contains about 12 servings | Walmart

A flavor that breaks breakfast traditions

Walmart's new cereal combines sweetened corn and oats with a delicate touch of cocoa and vanilla. Every spoonful is reminiscent of classic red velvet cake, but in a crunchy, light version. The texture is designed to go with milk or yogurt, although many consumers already acknowledge that you can enjoy it straight from the package.

Each box contains twelve servings, making it an ideal option for family breakfasts or for keeping several portions ready throughout the week. Its size allows it to be enjoyed on multiple occasions without losing freshness or crunchiness. In addition, the shape of the loops and their intense red color make it visually appealing for both children and dessert lovers.

The cereal's versatility has also caught users' attention. Beyond breakfast, it can be used as an ingredient in homemade desserts, from mixes with ice cream to toppings for cakes and cupcakes. This feature expands its use and turns each box into a multifunctional product in the kitchen.

Facade of a Walmart Supercenter with a person walking toward the entrance.
This product has already caused a sensation on social media | Walmart

Excitement on social media and first impressions

The cereal has caused a sensation on social media since its launch. On Instagram, posts from food enthusiasts and accounts featuring new products received numerous comments from users eager to try it. Messages like "fantastic, give me 14 boxes right now" show the excitement it's caused in the first few days, according to AllRecipes.

Reddit has also become a showcase for positive opinions. Some users point out that, unlike other cereals, Great Value Red Velvet Cereal offers an intense yet balanced flavor that isn't overly sweet. Others confirm that they hope their local store receives stock soon, showing that the limited edition is prompting early purchases.

This launch shows how a limited edition can create anticipation and desire among Walmart consumers. The combination of affordable price, recognizable flavor, and multiple ways to enjoy it has made the cereal a desired option. Each box manages to offer a festive and sweet touch, whether at breakfast, as a snack, or as a creative ingredient for homemade recipes.

➡️ Consumer Affairs

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