A woman with a surprised expression in front of the AT&T, T-Mobile, and Verizon stores.
CONSUMER AFFAIRS

No one expected Verizon to go this far: alarms go off at T-Mobile and AT&T starting today

Verizon's latest strategy promises to change everything in the telecommunications market in the United States

In a market where it seemed that everything had already been said, Verizon has made an unexpected move. With a strategy that few foresaw, the company has started to move its pieces aggressively. Its goal is clear: to take customers from its main competitors, T-Mobile and AT&T.

To achieve this, it is relying on a powerful combination of promotions, artificial intelligence, and direct comparisons. The result: a silent war that is already causing concern among its rivals.

Man with a doubtful expression looking at his phone while the logos of Verizon, T-Mobile, and AT&T appear next to him.
The three major operators try to offer the most competitive rates | en.e-noticies.cat, Изображения пользователя Yevhen, T-Mobile, AT&T, Verizon

For years, T-Mobile led in innovation thanks to its technological advantage in 5G networks. This allowed it to position itself ahead of Verizon and AT&T. However, that gap is narrowing.

Verizon has made progress in rolling out its own standalone 5G network, also known as 5G SA, and AT&T is following the same path. With the technology starting to even out, the new battle is now being fought on another front: price.

This is Verizon's proposal that seeks to convince Americans

Instead of directly lowering its rates, Verizon has found a more creative solution. The company has launched a campaign that allows users of T-Mobile or AT&T to bring a recent copy of their postpaid bill to receive a personalized offer. According to Verizon, it could represent a better financial deal.

This approach is not only direct but also smart. Verizon uses artificial intelligence-based tools to analyze the customer's bill and identify savings opportunities. The AI reviews applied discounts, active lines, current promotions, and device financing.

Based on that, it generates a proposal that aims to improve the conditions offered by the competition. While not all customers will receive a better offer, many could benefit from this strategy.

In fact, Verizon claims that it has done its calculations and, in many cases, its offer is more affordable than those from T-Mobile and AT&T. Even in their highest plans. However, results may vary, since each user's conditions are different.

A woman excitedly looking at her phone in front of a Verizon store.
Verizon wants to lower the bill for these Americans | Google Maps, Dean Drobot, en.e-noticies.cat

It is also said that if the customer goes to a physical Verizon store, they could avoid some additional charges. Such as the activation fee, which makes the proposal even more attractive.

What is certain is that this move has caught the attention of many users and has caused concern among competitors. Both T-Mobile and AT&T have stood out for offering aggressive promotions. They did not expect Verizon to counterattack in this way.

There is no guarantee that everyone will get a lower rate. But the fact that Verizon is using advanced technology to tailor its prices to each customer's needs already represents a change.

The battle between operators is a reality

This commercial offensive shows that competition between Verizon, T-Mobile, and AT&T is far from over. On the contrary, it is intensifying. For users, this could be an opportunity to get better conditions. 

If you are thinking about switching carriers, now could be a good time to compare. You just need to have your bill on hand. If Verizon delivers on what it promises, you could end up paying less than you imagine.

➡️ Consumer Affairs

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