Long lines at Target to get one of their latest releases in the United States: it's insane

In recent weeks, Target stores in the United States have surprised shoppers with an unusual scene: long lines of customers searching for a cookie dough. The reason for such enthusiasm is a product that has won over dessert lovers with its homemade flavor and convenience. It's BAKR S’mores Chocolate Chip Frozen Cookie Dough.

Its success hasn't happened by chance. This launch combines convenience, quality, and a nostalgic touch that brings back memories of classic campfire "s’mores." BAKR's offering has managed to connect with those who seek desserts that are easy to prepare but have the flavor of an craft-made bakery.

A flavor that has already arrived at Target and recalls campfire nights

The success of this product lies in its unique blend. BAKR has created a balanced dough with handmade graham cracker crumbs, chocolate chunks, and mini marshmallows that melt in the oven. Every bite evokes the classic taste of "s’mores": graham cracker, chocolate, and toasted marshmallow.

The company stands out for its philosophy: real and simple ingredients, with no GMOs or preservatives. Its production follows ethical and sustainable practices, which strengthens consumer trust. The product is Non-GMO Project Verified, is Kosher, and is owned by a women-led company.

The package includes 12 ready-to-bake cookies, with a total weight of 8 oz. (227 g). Its price is $6.99, which is $0.87 per oz. The package is resealable, making it ideal for baking one or two cookies without wasting product.

Another advantage is its versatility, since BAKR S’mores can be baked or cooked in an air fryer. They're also great for making ice cream sandwiches, dessert bars, or skillet cookies. In minutes, the house fills with the aroma of an craft-made bakery.

Its nutritional value matches the balanced proposal. Each 0.67 oz. (19 g) serving has 80 calories, 3 g of fat, and 12 g of carbohydrates, with 7 g of added sugar. Although it shouldn't be eaten raw, the result after baking is a cookie that's crisp on the outside and soft on the inside.

The launch has been so successful that some users claim the shelves are empty just a few hours after restocking. On social media like TikTok and Reddit, comments multiply with recommendations, baking tips, and positive reviews. Many point out that the product not only delivers on its promises but also surpasses other ready-to-bake dough brands.

With this move, BAKR has managed to turn a simple cookie dough into a phenomenon. The mix of nostalgia, natural ingredients, and convenience has made its S’mores Chocolate Chip a desired item. In the United States, getting a package is already a matter of luck, and many say the wait is worth it.