Woman surprised in front of a Target store.
CONSUMER AFFAIRS

Target has on its shelves the product that leaves a long-lasting scent on your clothes: it's going to take the United States by storm

With a lavender and vanilla fragrance, this Target product promises four times more softness and freshness

In a country where small pleasures make a difference in daily life, a product is starting to attract attention in Target's aisles. It's Downy Ultra Soft + Calm Lavender & Vanilla Beans Liquid Fabric Softener, a softener that promises to elevate the laundry experience with its combination of softness and freshness.

The scent of lavender and vanilla, two classic essences of calm and well-being, has become the hallmark of this product. Its fragrance not only permeates clothing, but also lingers for days, creating a prolonged sense of cleanliness and comfort. For many consumers, this means their clothes are not only clean, but also give off a sense of tranquility.

Downy Ultra Soft Fresh Calm fabric softener bottle with lavender and vanilla scent in front of a blurred Target store.
Downy Ultra Soft + Calm isn't just any fabric softener | en.e-noticies.cat, ChatGPT, Target

A Target softener that comes with several noticeable benefits

Downy Ultra Soft + Calm isn't just any softener. According to the brand, it offers four times more softness than a traditional liquid detergent. This results in softer garments, pleasant to the touch, that keep their texture better over time.

In addition, the product is formulated with ingredients that are safe for all types of fabrics and machines. It doesn't contain parabens, phthalates, bleaches, or sulfates, which makes it a gentler option for both skin and clothing. Its composition includes softening agents, stabilizers, and carefully selected fragrances that guarantee a premium result with every wash.

The secret to its success lies in its Calm scent, an enveloping blend of lavender, freesia, vanilla, and a touch of musk. This combination creates a sense of well-being that stays with the user even several days after washing. Downy assures that the freshness can last up to four days, something consumers highlight as its greatest appeal.

Its use is also simple: just pour it into the washing machine's softener dispenser to enjoy the effect. It doesn't require additional steps, and it's compatible with any type of load or machine, including high-efficiency ones.

Comparison of stacked white towels showing greater softness and lavender flowers on the side using Target’s Downy versus detergent alone, with a purple background and promotional text highlighting 4x more softness.
The secret to his success lies in his Calm scent | Target

Available in two sizes to choose from

Target offers this softener in two options: a 56 fl. oz. (1.65 L) bottle for $9.99 and a 93 fl. oz. (2.75 L) bottle for $12.99. Both share the same formula and scent, so the choice depends on each household's usage and laundry frequency.

The chain's aisles have already started to see more visitors from those looking to elevate their home routine. At a time when self-care and comfort are increasingly valued, this type of product finds the perfect ground to succeed.

Downy Ultra Soft + Calm Lavender & Vanilla Beans promises to become a must-have in American homes. Its blend of softness and relaxing scent positions it as one of the most outstanding laundry care products.

With its arrival at Target, Downy reaffirms its leadership in innovation and domestic well-being. Everything suggests that this softener will not only scent garments, but also the homes of those looking to turn their laundry routine into a small daily luxury.

➡️ Consumer Affairs

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