Juan Roig and Mercadona Do It Again: Lower the Price of an Essential Product

Mercadona has decided to apply a significant reduction in the price of one of its most demanded products in the fruit section. This measure, driven by Juan Roig, aims to offer customers fresh quality products at more affordable prices. The initiative is part of the supermarket chain's strategy to support the consumption of national products and promote healthy eating.

Mercadona's Commitment to Quality and Price

Oranges are a staple in the Mediterranean diet and a star product in Mercadona stores. Aware of their importance in daily nutrition, the company has decided to reduce the price of the 11 lb. (5 kg) bag of oranges. This action seeks to facilitate consumers' access to fresh and quality fruits without it being an additional economic effort.

The decision to adjust the price of oranges also responds to Mercadona's intention to support local producers. By offering national products at competitive prices, the chain promotes the consumption of local fruits, ensuring freshness and flavor in every purchase. This strategy benefits both customers and farmers, strengthening the local economy and promoting sustainable practices.

Additionally, the price reduction aligns with Mercadona's policies of adapting to market needs and demands. The company maintains constant monitoring of the prices and quality of its products, ensuring that customers always get the best value for money. This proactive approach allows the chain to remain competitive and respond effectively to consumer expectations.

With this measure, Mercadona reinforces its commitment to offering healthy and essential products at accessible prices. The 11 lb. (5 kg) bag of oranges is an example of how the company prioritizes the well-being of its customers and supports local production. This initiative not only encourages the consumption of fresh fruits but also contributes to a balanced and nutritious diet.

Details of Mercadona's New Orange Offer

The 11 lb. (5 kg) bag of oranges at Mercadona has experienced a notable decrease in its price, now standing at 4.45 euros. This reduction represents an opportunity for customers to purchase a significant amount of fresh fruit at a more economical cost. The value for money of this offer reinforces Mercadona's position as a leader in the food distribution sector.

It is important to highlight that all the oranges available at Mercadona are of national origin. Sourced from autonomous communities such as Andalusia, Valencian Community, Murcia, and Catalonia, these fruits guarantee freshness and quality. The commitment to local producers ensures that customers enjoy products harvested at their optimal ripeness, preserving all their nutritional properties.

The availability of these oranges at a reduced price coincides with the high production season in Spain. This means that customers can enjoy seasonal fruits, with all their flavor and benefits, at a lower cost. By adjusting its prices according to seasonality, Mercadona once again demonstrates its commitment to family economy and the promotion of responsible consumption habits.

In addition to the bag of oranges, Mercadona has implemented price reductions on other fresh and essential products. This comprehensive strategy seeks to alleviate the economic burden on families, especially in contexts of inflation or financial difficulties. The company continues to evaluate and adjust its prices to always offer the best options to its customers without compromising product quality.

With this initiative, Mercadona not only reinforces its position in the market but also strengthens customer trust and loyalty. The combination of quality products, competitive prices, and support for local production consolidates the chain as a preferred option. Especially for consumers who seek the best for their homes.

Prices and offers updated on 03/02/2025. They may be subject to modifications or cancellations, and E-Notícies is not responsible for possible changes