Costco gives great news to its most loyal members in the United States: starting now

Costco continues to stand out as one of the strongest retailers in the United States, even during challenging times for commerce. While many chains are experiencing losses and difficulties in their results, Costco keeps a stable performance. Its members seem to notice the difference and continue to value the shopping experience.

Recently, Costco shared the results of its fourth fiscal quarter of 2025 in the United States. The figures reflect remarkable growth: net sales rose by more than 8%, online sales increased by 15%, and net income grew by 11%. Additionally, membership revenue rose by 14%, despite the increase in the Gold Star from $60 to $65 and the Executive from $120 to $130 per year.

Benefits that earn a certain loyalty from its members

Costco has found the formula for its customers to keep renewing their membership. The company offers significant savings on bulk purchases and exclusive Kirkland brand products that stand out for their quality. It also provides low-cost member services, such as tires or home installations, along with affordable travel packages.

Another attraction is the return policy, considered one of the most generous in the retail sector. The company makes sure that customers have a pleasant experience and keeps searching for unique products that make each visit a kind of "treasure hunt." This approach not only improves the experience but also encourages members to spend more on each visit.

Costco doesn't stand out only for its products, but also reviews its policies to adapt them to customers' needs. The attention to detail in inventory management and the constant evaluation of services keep the membership attractive and convenient. This generates steady revenue that allows for lower margins; according to CrossDock Insights, this revenue is pure, with no merchandise or inventory cost, and highly profitable.

A recent change in store hours benefits all Costco members

In the United States, Costco has introduced modifications that have improved the shopping experience for its members. During the summer, early opening hours exclusive to Executive members were added and, without much announcement, an extra hour was incorporated on Saturday afternoons for all members. These measures have reduced crowds and improved comfort while shopping.

Chief Executive Officer Ron Vachris confirmed during the earnings call that these changes have increased weekly sales by 1% since their implementation. Members have received the extended hours very well, which could lead the company to consider more adjustments in the future. With these measures, Costco manages to combine convenience, loyalty, and a positive impact on its financial results.