Meeting confirmed, Joan Laporta has traveled to Madrid to finalize his signing: 'He's top'

Joan Laporta's efforts in recent months have brought Barça back to a path of greater stability and ambition. The president is moving with more agility than in previous transfer windows, aware that the club needs to strengthen with real talent and not just with prospects. His strategy combines financial prudence and sporting determination, something that has allowed him to reorder priorities and approach profiles capable of making a difference.

Joan Laporta has regained a more direct dynamic in the offices, opting for personal negotiations and constant contact with the agents of the desired players. His active presence conveys a sense of leadership that, until recently, seemed unclear at the club. That new energy, together with the needs of Hansi Flick's project, has relaunched Barça's image in the international market.

The signing Joan Laporta is working on

The president knows that every decision is crucial and that the squad needs an immediate leap in quality. That's why he has intensified his activity outside Barça, seeking to get ahead of other major European clubs. In that context, his latest move can be explained, one that has caused enormous impact both in Spain and South America.

Joan Laporta hasn't wanted to waste time and, according to Argentine sources, he has already met twice with the agents of Julián Alvarez. The footballer is considered an ideal piece due to his versatility, his aggressiveness in pressing, and his ability to perform in different positions.

The latest meeting reportedly took place just a couple of weeks ago in Madrid, where Joan Laporta traveled specifically to discuss the contract terms. Among the topics on the table: length of the deal, staggered salary, and a leading role in Flick's project. The president's intention is to advance as much as possible on the player's team before entering the more complex part of the process.

Julián Álvarez's price

Because, unlike other operations, here the real difficulty isn't convincing the footballer, but negotiating with his current club. Julián Alvarez is in full sporting maturity and his value has skyrocketed in recent years. He is a proven striker, with experience at the top level and a very competitive profile.

The problem is that Atlético de Madrid is not willing to make things easy. The Colchonero club, aware of the value of their striker, would demand a figure close to €100 million to let him leave. Even so, Cerezo, the Colchonero president, has stated that he's not going to part with Julián.