Barça boasts about Joan Laporta's latest big financial lever:'It has been a complete success'

Thanks to Joan Laporta, Barça can now boast of having recovered economic and institutional stability after one of the most turbulent periods in its recent history. The eras of Rosell and Bartomeu left the club on the brink of financial collapse, with suffocating debt and deeply questioned management. It was then that the renowned Catalan lawyer decided to return to the presidency to take on a colossal challenge.

Since his return, Joan Laporta has had to make difficult decisions, many of them unpopular, but almost always with a clear strategic vision. His leadership, marked by an optimistic discourse and an enormous capacity to generate trust, has brought calm back to Barcelona. Little by little, the club has been regaining credibility inside and outside the offices.

Due to his work, FC Barcelona is once again one of the most powerful teams on the European continent, not only because of its name, but also because of its sporting project. With Deco's help, he has built a highly competitive squad with very limited resources. This merit can't be understood without analyzing the economic context.

Las palancas de Joan Laporta han salvado al FC Barcelona

In this process, the famous "levers" have been essential, a concept that Joan Laporta has turned almost into a hallmark of his mandate. The sale of future assets allowed the club to obtain immediate liquidity to survive at critical moments. Without those decisions, Barça would hardly have been able to compete at the highest level in recent years.

Messi's departure, the closure of some sections, or the early sale of rights linked to the new Camp Nou were tough but necessary measures. So was the commercialization of the new VIP seats in the stadium, a key operation to clean up the accounts. Many of these decisions caused debate, but time has gradually proved the president right.

La última jugada de Joan Laporta es una obra maestra

However, none of those levers has had the emotional, social, and commercial impact of Joan Laporta's latest great idea. This initiative masterfully blends identity, marketing, and a sense of belonging. This is, of course, about CAT, FC Barcelona's official mascot.

Joan Laporta was the main driving force behind CAT on the occasion of the club's 125th anniversary, understanding that Barça needed to strengthen its global image without losing its roots. The gamble was risky, but the result has exceeded all expectations. CAT has become an immediate, recognizable, and beloved symbol for both young and old.

In Barcelona, the mascot is already a true promotional attraction. As clear proof, it is enough to observe the endless lines that have formed this very morning in the vicinity of Camp Nou. The reason was none other than the release for sale of the second batch of official CAT stuffed toys.

El peluche de CAT provoca una lluvia de millones

From early in the morning, hundreds of fans gathered to get their own. Entire families, tourists, and long-time members shared the space with the same objective. The atmosphere was reminiscent of major match days.

The success has been so overwhelming that the club has been forced to announce through its social media that stocks had sold out in record time. This message, far from generating frustration, has further reinforced the product's value. CAT is no longer just a mascot, it is a brand.

This phenomenon represents a very significant extra income in a context where every euro counts. But beyond the economic impact, the club has achieved something even more important. It has strengthened its identity and its emotional connection with the fans thanks to Joan Laporta's decision.