Woman smiling while eating a cupcake with an illuminated Christmas tree and the Lidl logo in the background.
CONSUMER AFFAIRS

Lidl puts the most sought-after product of the moment on sale today: it will sell out in a few hours

Many people have been waiting for him for a year, and they are not willing to let him slip away, especially because of his price

The arrival of January always comes accompanied by traditions that repeat year after year and that are part of many families' collective memory. These are days when gatherings around the table go on for a long time and small details take on special prominence. In that festive atmosphere, typical sweets become essential.

Today, Saturday, January 3, Lidl has decided to get ahead of one of the most desired moments of the holidays. The supermarket chain is putting on sale one of the most desired sweets of this season. This is an offering that combines tradition, simplicity, and a price designed for all budgets, the Roscón de Reyes.

Box of filled Roscón de Reyes with an image of the sweet bread decorated with candied fruit and almonds and a sliced piece showing the whipped cream filling
The cream-filled roscón arrives at Lidl today | Lidl

El roscón de reyes relleno de nata de Lidl ya está disponible

Starting today Lidl customers can find in their stores the classic Roscón de Reyes filled with cream. It is a perfect option for those who enjoy the traditional flavor but look for an extra touch of sweetness. In addition, it allows people to bring the celebration forward without waiting for January 6.

This roscón keeps all the elements that make it recognizable at a glance. The candied fruit, sugar, and almonds are still present on the top. To all this is added a cream filling that provides a smooth texture and a more indulgent flavor.

The result is a sweet designed to appeal to all kinds of consumers. It can be enjoyed both at leisurely breakfasts and at improvised afternoon snacks. In addition, when it is accompanied by coffee or hot chocolate, it becomes a very complete option for any time of day.

One of the most notable aspects of this Roscón de Reyes is its price. Lidl offers it for 7.49 euros, placing it as one of the most economical options on the market. This is an important detail at a time when many people compare before they buy.

Lidl supermarket facade with a large advertising sign for a filled Roscón de Reyes and its special offer price
The price of the roscón of 1 lb. 10.5 oz. (750 g) is 7.49 euros | Lidl

The size also works in its favor, since this is a 1 lb 10.5 oz (750 g) roscón. This amount is ideal for sharing with family or friends without it being insufficient and it allows several portions to be served comfortably. Thanks to this combination of price and size, the product adapts to different plans.

As usually happens with this type of product, demand is high. Roscones de Reyes are among the most sought-after sweets of the year. That's why everything suggests that this one from Lidl will not remain on the shelves for long.

Prices and offers updated on 12/30/2025. They may be modified or canceled, and E-Noticies is not responsible for possible changes.

➡️ Consumer Affairs

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