This Friday the product your clothes are crying out for arrives at Lidl: it will leave them like new

Lidl is one of those supermarkets that has managed to earn consumers' trust thanks to occasional launches that combine real usefulness and competitive prices. Many of its household products end up becoming true sales successes. This time, the focus is on daily laundry.

Starting this Friday, January 16, the German chain will put Formil brand color liquid detergent on sale. It is an option designed specifically for the regular washing of colored garments. It comes in a 1.32 gal. (5 liters) economy container, a format that is especially practical for households that run washing machines frequently. 

One of the most notable aspects of this launch is its price. The detergent will cost 7.99 euros, which represents a 28% discount compared to its original price of 11.18 euros. This difference turns the product into one of the most economical options within its category.

The container is designed to offer up to 100 washes, a figure that stands out for its cost-effectiveness. If one does the calculation, each wash costs approximately 0.08 euros, which implies significant savings if one compares it with other liquid detergents.

This Formil color liquid detergent is active from 68°F (20 degrees). This means that it allows clothes to be washed at low temperature without losing effectiveness. It is a feature that is increasingly valued both for energy savings and for fabric care.

It is especially recommended for colored clothing, helping garments come out clean and keep their original intensity better. This way, T-jerseys, pants, and sweatjerseys keep their appearance for longer, which is essential to extend the useful life of the wardrobe.

Savings, color care and convenience in every wash

The 1.32 gal. (5 liters) economy format stands out not only for its price, but also for the convenience it offers in day-to-day life. Having detergent for 100 washes avoids frequent purchases and makes it easier to plan the monthly expense. It is a practical solution for households of any size.

The fact that it works from 68°F (20 degrees) is also a plus. Washing at low temperatures helps protect the fibers of the clothes and reduces the wear caused by heat and contributes to lower electricity consumption. This detergent is designed for simple, everyday use.

Starting this Friday, January 16, Formil color liquid detergent will be available at Lidl. For those who are looking for effective, economical laundry that is gentle on colored clothes, this offer is presented as an opportunity that is difficult to pass up. It is a small change that is noticeable in every wash.

Prices and offers updated on 01/12/2026. They may be modified or canceled, and E-Notícies accepts no responsibility for possible changes.