Surprised woman in front of a Target store
CONSUMER AFFAIRS

Official: this is the Target candy that's causing a sensation in the United States

The chain surprises its customers in the United States with a dessert that is generating a lot of buzz

Autumn always brings with it an explosion of flavors that evoke warmth and tradition. During this season, American consumers look for options that combine comfort, sweetness, and a special touch to share. In recent days, a new bakery product has started to stand out above the rest at Target.

This is the Iced Pumpkin Sliced Cake from Favorite Day, which has managed to become the most talked-about treat in Target's aisles. With a promotional price of $4.39 (previously $5.49) this option wins over customers with both its flavor and its presentation. With eight individual servings, each bite is topped with cream cheese icing, offering a perfect balance between softness and freshness.

Slices of pumpkin pie with cream cheese frosting in a clear plastic container in front of a store
Target's pumpkin cake with cream cheese frosting is already going viral | Target

This Target treat is setting trends

The key to its success lies in its ability to capture the spirit of autumn in a single product. Made with pumpkin and traditional spices, this cake conveys the essence of harvest and Halloween celebrations. The cream cheese icing adds a creamy contrast that enhances every bite.

Its individual serving format makes it ideal for sharing at gatherings or enjoying alone. Many families have added it to their dessert tables, especially on autumn candy boards or Halloween bars. This way, it becomes a versatile option that fits both everyday moments and celebrations.

Additionally, the Favorite Day brand accompanies the launch with a promise of guaranteed satisfaction. Under the slogan "a little happiness in every bite," Target assures customers that it is designed to become an immediate favorite or your money back. That commitment has strengthened customers' trust, further boosting the cake's popularity.

Facade of a Target store with a hiring sign and people walking by the entrance.
Each package has eight individual servings | en.e-noticies.cat

Nutritional information and product details

Each 1.8 oz. (50 g) serving provides 170 calories, with a moderate content of fats and sugars. With 0.18 oz. (5 g) of total fat and 0.7 oz. (20 g) of sugar, it is a sweet treat that should be enjoyed in moderation. Even so, its protein and fiber content makes it a more balanced option than other more processed sweets.

As for ingredients, the cake combines enriched wheat flour, sugar, pumpkin, eggs, and soybean oil. This is complemented by a spice blend that intensifies its autumn character, along with cream cheese icing made with butter and cultured milk. It should be noted that it contains allergens such as egg, milk, soy, and wheat, which is important to consider in case of intolerances.

Its success lies in offering more than just a simple dessert: it is a seasonal experience that connects with the public. Target customers have adopted it as the go-to treat at this time of year, making it a phenomenon in the United States. It is not just a cake, but a symbol of modern autumn in popular baking.

➡️ Consumer Affairs

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