A man with a surprised expression points at the Lidl logo on the store's facade.
CONSUMER AFFAIRS

This Friday Lidl brings to its stores the accessory that will turn your bathroom into the coziest spot in your home.

Lidl's new release promises to make everyday life easier with a practical proposal designed for cold weather

Lidl is once again focusing on those small details that make a difference at home. With the arrival of cold weather, comfort becomes a priority. Once again, the chain shows that well-being can be simple, functional, and affordable.

This Friday, Lidl is putting on sale an electric towel rack that promises to revolutionize winter mornings. It is practical, elegant, and designed to make the daily routine more pleasant. It is one of those simple ideas that transform the home and become essential as soon as you try them.

Drawing of a towel radiator against the blurred background of a supermarket facade.
This towel rack from Lidl is ideal for keeping the bathroom warm | Lidl

Ideal for everyday life

There are details at home that make a difference without you noticing right away. Small gestures turn routines into something more comfortable and easier to enjoy. Among them, there is one that completely changes the feeling of well-being when you step out of the shower.

Lidl knows this well, and that's why they opt for functional products that integrate effortlessly. The idea is for your bathroom to keep warm, tidy, and with that touch of comfort you appreciate every morning. You don't need major renovations or excessive energy use to notice the improvement.

The proposal is based on a light and versatile structure that adapts to the space without complications. The goal is for you to use it either standing or fixed to the wall, depending on what suits you. Its compact design fits in small bathrooms, but it also stands out in larger ones.

Large Lidl, on the outskirts, with glass walls on the part of the store and, to the left, the entrance to the underground parking with a concrete wall.
Lidl knows what our bathroom needs to be complete | Lidl

In addition, it features a timer that lets you control the usage time without worrying about turning it off. Its temperature is around 122°F (50°C), ideal for drying towels without damaging them. All this with an efficient power of 150 W that won't drive up your electric bill.

Lidl's towel rack that changes the daily routine

Lidl's electric towel rack combines simplicity and functionality with a very competitive price of €44.99. Its on/off switch makes daily use easy, making the process as comfortable as it is practical. The heat is distributed evenly through its heating bars.

Thanks to its IP22 protection, you can place it in humid areas without risk, as long as it doesn't receive direct splashes. Its metal structure is designed to withstand daily use and keep stable over time. It provides a sense of order and cleanliness by keeping towels always dry.

Advertisement for a white electric towel rack with a blue towel hanging, priced at 44.99 euros and promotional text about home decor
Its price leaves chains like Leroy Merlin behind | Lidl

The size, approximately 21 in. × 4 in. × 34 in. (53 × 10 × 86 cm), allows you to make smart use of vertical space. If you prefer not to drill the wall, you can use it standing and move it as needed. This versatility makes it a perfect accessory for any type of home.

With this towel rack, Lidl offers an affordable alternative to other, more expensive heating systems. It doesn't aim to be a radiator or an industrial dryer, but rather a practical and constant help in everyday life. It is the kind of product that integrates quietly, but you notice it every time you use it.

Prices and offers updated on 10/13/2025. They may be modified or canceled, and E-Notícies is not responsible for possible changes

➡️ Consumer Affairs

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