Costco beats Walmart in the United States and brings to its stores the product their customers were begging for: it's going to fly off the shelves

Walking into Costco at this time of year is like stepping right into the magic of Christmas. The aisles are overflowing with decorations, lights, and sweets that awaken childhood memories. It's that feeling that blends the aroma of hot chocolate with the sound of Christmas carols and the excitement of discovering a new irresistible product.

While Walmart tries to keep its leadership, Costco once again delivers the masterstroke that wins over consumers in the United States. Its formula is simple: combine quality with seasonal excitement. This year, they've done it again with a launch that promises to become a viral phenomenon among holiday fans.

Costco has the most desired product of this Christmas

The Grinch, the famous green character who tried to steal Christmas, has returned. But this time, he's back with a sweeter purpose: to conquer Costco's shelves with the new Grinch Christmas cookie jars.

The packaging is a spectacle in itself. It shows the mischievous character with his red Santa hat and that signature smile everyone knows. However, the best part is inside the jar: the classic Pirouline cookies, light, crispy, and with the perfect touch of sweetness to go with a coffee or hot chocolate.

Customers haven't taken long to react. "Oh my God! Those wafer cookies with coffee are divine!" an enthusiastic fan wrote on social media. Another added: "I bought it today, it's even cuter in person." The fever for this collectible jar has broken out, and buyers warn that when it appears in stores, you have to act fast.

A success that has already gone beyond social media

Last year, Grinch jars appeared at Costco California and sold out within days. In 2025, the product returns with a new edition that's already causing a stir in the first stores to receive it. Although it hasn't been confirmed whether it will arrive in every state, customers keep their fingers crossed.

"I got mine and they sold out in a week," a regular buyer recalled. This shortage has only increased the desire to get one, generating a wave of posts and reviews that further boost demand.

The phenomenon is no coincidence. In a market saturated with seasonal products, Costco has managed to combine nostalgia, exclusivity, and emotional marketing. The same thing happened with the themed launches of Snoopy or Peanuts, which also succeeded among consumers looking for something more than just a simple dessert.

The Grinch jar is more than a pretty container: it's a collectible item that sparks Christmas joy and the desire to share. With every sale, Costco pulls a little further ahead of Walmart in the race to win the hearts—and pantries—of Americans.