Photo montage of a surprised woman in front of an Aldi store with a United States flag in the top right corner.
CONSUMER AFFAIRS

Aldi sparks madness in the United States with this snack that costs only $3.85

An Aldi release is causing a sensation among American consumers because of its intense flavor

The scene repeats itself every week in many American supermarkets. Customers look for something different, original, and not too expensive. Interest in new snacks is growing, and more and more shoppers want options that combine flavor and simplicity.

Aldi, which often sets trends with its launches, has managed to capture attention once again. Its catalog changes quickly, and that keeps consumers alert. Many go just to see what's new, and some products go viral overnight. This time, the excitement is due to a snack that's taking the United States by storm.

Storefront with the ALDI logo at the top of the building.
Aldi, which usually sets trends with its launches | Google Maps

This is the Aldi snack that's surprising everyone with its texture and price

The chain has introduced Asiago & Cheddar Cheese Crisps, a product that belongs to its Specially Selected line. It's a 4.5 oz bag sold for just $3.85, a price many consider a hard-to-ignore opportunity. What's interesting is that it's not just a simple appetizer, but a more elaborate proposal.

These Cheese Crisps are baked twice, which gives them a very distinctive crunchy texture. They're also made with layers of sourdough and a blend of aged asiago and cheddar cheeses. This combination makes them appealing to those looking for a different snack, with a deeper flavor profile than a conventional appetizer.

Many consumers point out that they work both as a snack between meals and for more special occasions. In fact, Aldi notes that they're ideal for charcuterie boards, a culinary trend that's been thriving on social media for months. The product is also presented as a versatile option for gatherings or to accompany drinks.

Box of crispy Asiago and Cheddar cheese crackers from the Specially Selected brand in front of a blurred Aldi store.
This is a newly added item to Aldi's catalog | Google Maps, Aldi, en.e-noticies.cat

A product designed to attract cheese lovers

The packaging clearly shows the cheese blend and the wavy texture of the pieces. That makes it easy for the public to quickly identify the type of snack they're buying. The recipe also includes ingredients such as unsalted butter, malt, cheese cultures, and a touch of cayenne, which helps enhance the flavor.

The nutritional information is straightforward and matches what many consumers expect from a product of this kind. Each serving of 10 crisps provides 140 calories, 6 grams of protein, and 0 grams of sugar. This allows the snack to fit into different dietary preferences without the need for lengthy explanations.

Box of Specially Selected Asiago and Cheddar Crispy Cheese Crackers next to the product’s nutrition facts panel.
Each serving of 10 crisps provides 140 calories | Google Maps, Aldi, en.e-noticies.cat

As more shoppers try it, the most repeated comment is about its relationship between flavor, quality, and price. It's not common to find a twice-baked snack made with sourdough and aged cheeses for less than four dollars. That feeling of "affordable little luxury" is what's driving its popularity.

Everything suggests that Asiago & Cheddar Cheese Crisps will continue to make headlines. With how quickly some Aldi products disappear from the shelves, those who want to try them might not want to wait too long.

➡️ Consumer Affairs

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